Relationship Electronic Word of Mouth With College Image
نویسندگان
چکیده
منابع مشابه
Electronic Word of Mouth: Definitions and Concepts
Because of its great impact on the consumer’s behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the long term development of the eWOM research. F...
متن کاملElectronic word-of-mouth: Challenges and opportunities
Word-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted and have transcended the traditional limitations of...
متن کاملA Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior
The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior an...
متن کاملElectronic Word-of-mouth: the Moderating Roles of Product Involvement and Brand Image
Purpose: As an Internet-based version of word of mouth, electronic word-of-mouth (eWOM), the new information presented from the perspective of consumers who have purchased and used the product, have become a major informational source for consumers. The purpose of this paper aims to investigate the influence of eWOM on purchasing intention. Moreover, this study examines the moderating effect of...
متن کاملConsumer Learning Embedded in Electronic Word of Mouth
Consumers who lack personal experience with online products and virtual shops perceive a high level of risk in the ecommerce context. Consumers need to learn about online products and vendors before they make a purchase decision. Electronic word-of-mouth (eWOM) is a medium for such learning that not only includes specific recommendations about online products and vendors, but also supports soci...
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ژورنال
عنوان ژورنال: IPTEK Journal of Proceedings Series
سال: 2017
ISSN: 2354-6026
DOI: 10.12962/j23546026.y2017i2.2339